If a developer or a land agent has contacted you about your property, it is almost never because of the dirt. It is because of what runs next to it.
1. Power
This is the whole game. A hyperscale campus needs hundreds of megawatts, and the question is not whether power exists in the area but whether the utility can deliver that much to your parcel and how soon. Sites next to an existing high-voltage substation, or with a transmission line already crossing the property, jump to the front of the line.
2. Fiber
Multiple long-haul fiber routes nearby, ideally from different carriers. Fiber can be built, but existing routes reduce cost and time.
3. Acreage and shape
Hyperscale campuses want 200 to 2,000 contiguous acres, reasonably flat, outside floodplains, with room to expand. Odd shapes and split parcels cost points.
4. Water
Modern designs use far less water than older ones, but cooling still needs a reliable supply or a plan to avoid it. Water rights and municipal capacity get checked early.
5. Zoning and neighbors
Industrial or agricultural zoning that can be rezoned without a fight. Distance from residential areas matters because of noise from cooling equipment and backup generators.
6. Incentives
State sales tax exemptions and local property tax abatements. These rarely decide a site on their own but they break ties. See the state playbooks.
What this means for you
If your land has one or two of these, you may hear from developers. If it has power and fiber, you will hear from several, and you should not sign the first option agreement that arrives.